Vanity unveils their “Dare to Be Fearless” Campaign
Well, well, well.
Vanity is back.
I mentioned in my last post that the company, led by Vanessa Ivy, had scored a huge make-up collaboration that just might put the unfortunate new company back on the map. Key word being “might.”
Doubt no more, dear readers. Images from the campaign photo shoot last week have been released, and they’re stunning. Talk about “daring to be fearless.” The campaign is all about women stepping out of their comfort zones–who knew Vanessa Ivy herself was going to be one of those women?
Ivy faced all of the rumors and doubts head on in her photo shoot. Her “dare”? Donning a stunning white and black dress and giving a presentation as the confident, capable CEO of Vanity. Marion Bellerose who?
I take back what I said regarding Vanity’s investor’s doubts and my own about Ivy’s skills as a businesswoman without her mentor by her side. Clearly this campaign is a direct message to all of us: Vanessa Ivy is here to stay, and she knows exactly what she is doing.
This is the biggest news to come out of the company since its revival, which means one thing and one thing only: I’m all over it. I’m thrilled to announce I scored an exclusive interview with Ivy to talk about Vanity, the campaign, and that stunning dress from the shoot. As always, it will be up next Monday.
Keep your eyes peeled. There is a lot more to come.
